BEGRIJPEND LEVEN
Branding / Logo design
THE CHALLENGE
Begrijpend Leven means “Life Understanding”. Consuela is a type of client who knows very well what she wants and how she wants it. At the same time she is open to new ideas, but purely to broaden her horizons. If something does not appeal to her, she does not hesitate to indicate this. She has chosen to carry out her branding with a light humorous approach. A logo that you can appreciate the fun of. But it must remain clear.
THE SOLUTION
Because Consuela did her homework well by doing an extensive briefing, it became quite clear what had to be taken into account. It was also clear that Consuela must be in charge if we want to create a suitable logo. So our role is to come up with samples and choices to stimulate her. By listening carefully and thinking along, we have come to a subtle and powerful logo that brings value to its branding.
